Aluna Journal
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Privacy Policy

Last updated: March 15, 2023

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy. This Privacy Policy has been created with the help of the Free Privacy Policy Generator.

Interpretation and Definitions


The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.


For the purposes of this Privacy Policy:

Information from Third-Party Social Media Services

The Company allows You to create an account and log in to use the Service through the following Third-party Social Media Services:

If You decide to register through or otherwise grant us access to a Third-Party Social Media Service, We may collect Personal data that is already associated with Your Third-Party Social Media Service's account, such as Your name, Your email address, Your activities or Your contact list associated with that account.

You may also have the option of sharing additional information with the Company through Your Third-Party Social Media Service's account. If You choose to provide such information and Personal Data, during registration or otherwise, You are giving the Company permission to use, share, and store it in a manner consistent with this Privacy Policy.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:

Cookies can be "Persistent" or "Session" Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser. Learn more about cookies on the Free Privacy Policy website article.

We use both Session and Persistent Cookies for the purposes set out below:

For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy or the Cookies section of our Privacy Policy.

Data Protection

We take all reasonable steps to protect your personal information from unauthorized access, use, or disclosure. We use industry-standard security measures to safeguard your data, including encryption and secure server technology. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Third-Party Services

We use third-party services, such as cloud hosting, email marketing, and analytics providers, to provide our services. These services may collect personal information and have their own privacy policies. We recommend reviewing their privacy policies before using their services. Hotjar: We use Hotjar to improve your experience on our website. Hotjar collects information such as your mouse movements, clicks, and scrolling activity. This information is used to generate heatmaps and other reports that help us understand how you interact with our website. Hotjar uses cookies to collect this information. We do not use Hotjar to collect any personally identifiable information. You can opt-out of Hotjar by visiting the Hotjar Opt-out page. Google Analytics: We use Google Analytics to track website usage and to help us improve our website's usability and performance. Google Analytics collects information such as your IP address, browser type, device type, and website activity. This information is used to generate reports that help us understand website traffic and usage patterns. We do not use Google Analytics to collect any personally identifiable information. Google Analytics uses cookies to collect this information. You can opt-out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

We use the information we collect to: Provide you with personalized mental health resources based on your journal entries. Improve our website's performance and usability. Communicate with you about our services and any updates. Analyze your journal entries to improve our AI's ability to provide personalized resources. Provide targeted marketing efforts, including email reminders, summary reports, and product recommendations. Comply with legal obligations.

We may share Your personal information in the following situations:

Collecting and Using Your Personal Data

At our journaling website, we use artificial intelligence (AI) to provide mental health resources and services to our users. We understand the importance of privacy and protecting your personal information. This privacy policy outlines how we collect, use, and protect your data.

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

Journal Entries

We collect the journal entries you create on our website to help provide you with personalized mental health resources.

AI Analysis

We use AI to analyze your journal entries to provide personalized mental health resources.

Marketing Data

We collect information about your interaction with our marketing efforts, including email reminders, summary reports, and product recommendations.

Utilizing Journaling Data for AI Implementation

At our journaling website, we use AI-driven features to enhance your experience and provide a more personalized journaling journey. In addition to the usage data we collect, we also gather information from your journal entries. By analyzing your entries, we can offer tailored insights, recommendations, and support based on your unique needs and preferences. Our AI system examines the text content, writing patterns and frequency, language and writing style, emotional trends and well-being, goals and achievements, and other relevant information in your journal entries. This enables us to generate personalized prompts, suggestions, and resources that are relevant to your interests and emotions, and to identify your writing habits to provide timely reminders or encouragements to help you maintain a consistent journaling practice. We understand that privacy is important to you, and we want to assure you that any data collected from your journal entries will be treated with the utmost respect for your privacy. We will take all necessary measures to protect your privacy and ensure that your information is safe and secure. We will only use the information collected to enhance your experience with our service, and we will not share it with third parties without your explicit consent. You can adjust your preferences and opt-out of AI-driven features at any time through your account settings. We are committed to providing you with a safe and secure journaling experience, and we value your privacy. If you have any questions or concerns about our privacy policy, please do not hesitate to contact us.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company's operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Delete Your Personal Data

You have the right to delete or request that We assist in deleting the Personal Data that We have collected about You.

Our Service may give You the ability to delete certain information about You from within the Service.

You may update, amend, or delete Your information at any time by signing in to Your Account, if you have one, and visiting the account settings section that allows you to manage Your personal information. You may also contact Us to request access to, correct, or delete any personal information that You have provided to Us.

Please note, however, that We may need to retain certain information when we have a legal obligation or lawful basis to do so.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:


We comply with the European Union's General Data Protection Regulation (GDPR) and other relevant data protection regulations. Under the GDPR, you have the following rights: Right to Access: You have the right to access and obtain a copy of your personal data that we hold. Right to Rectification: You have the right to request that we rectify any inaccurate or incomplete personal data. Right to Erasure: You have the right to request that we delete your personal data. Right to Restriction of Processing: You have the right to request that we restrict the processing of your personal data. Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format. Right to Object: You have the right to object to the processing of your personal data.


We comply with the California Consumer Privacy Act (CCPA) and provide California residents with the following rights regarding their personal information: Right to Know: You have the right to know what personal information we collect, use, and disclose about you. Right to Delete: You have the right to request that we delete your personal information. Right to Opt-Out: You have the right to opt-out of the sale of your personal information. Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.


We comply with the Electronic Communications Privacy Act (ECPA) and take measures to protect the privacy of your electronic communications, including emails and instant messages. We do not share your personal information with third parties without your consent, except as required by law.

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Children's Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent's consent before We collect and use that information.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party's site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the "Last updated" date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us: